‘If we paint it, they will come!’ – Rochester

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Silo art in Rochester
Now you see a blank canvas ... and soon you won't! PIC: Bendigo Advertiser

It’s begun! Grey nomads already hooked on the ever-growing silo art phenomenon which is bringing new life to some country towns will not have long to wait until the next colourful instalment is unveiled.

After months of planning and preparation, the project to paint the GrainCorp silo at Rochester in northern Victoria is well and truly underway. The Bendigo Advertiser reports that Melbourne artist Jimmy DVate has applied the first coat of primer to the structure … with his latest masterpiece expected to be completed by the middle of next month.

Mr DVate was approached to be a part of the project after the success of the silo he painted in nearby Goorambat.

The final design of his latest work has yet to fully reveal itself … but there are a few clues.

“I want to focus on native flora and fauna, this part of Victoria is so amazing,” Mr DVate said. “The Campaspe River provides a lot of inspiration.”

Joining the Silo Art Trail is just one of the methods the Rochester community has taken on to try to increase the number of visitors to the town.

Campaspe Shire Councillor Leigh Wilson told the Bendigo Advertiser that it could make a huge difference.

“Most people are familiar with Rochester, but it’s only a place they travel through while they are on their way elsewhere,” Cr Wilson said. “Art is one of the most amazingly accessible attractions for people to be persuaded to stop and admire.”

The silos are located close to cafes, shops and hotels within Rochester and it is hoped the artwork will provide a welcome boost to the town.

Kate Taylor from the Rochester Business Network member said she hoped the silo art would allow the town to capitalise on traffic that passed through the small town on its way to Echuca.

‘‘The town is really excited, they’ve been really positive about the news,’’ she said. ‘‘We’ve had our fair share of knocks. You’ve got the Murray Goulburn factory closing and then it’s almost like, ‘ooh, let’s throw in a drought, now let’s throw in a flood’.”

  • Will you make a point of stopping in Rochester to view the latest piece silo art? Comment below.

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2 Responses to ‘If we paint it, they will come!’ – Rochester

  1. Yes love what you are doing
    We are caravaners and would definately make it a point to stop and look around on our next holiday next March

  2. Never tire of seeing these tired old pieces of metal transformed into an amazing artwork.

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