While many grey nomads find it surprisingly commercialised and surprisingly expensive, a visit to Uluru remains a non-negotiable part of a ‘true’ Big Lap to most.
The giant monolith is perhaps the most recognisable landmark in Australia, and its iconic status has doubtless been enhanced by the sheer remoteness of its location.
But these days, it is not just a destination for determined adventurers prepared to drive for days through real Outback country to reach the Rock.
Luxury accommodation, high-class dining options and flights have meant dusty drives, tents, and a willingness to endure hardships are no longer prerequisites for an Uluru experience.
There's more to do than ever but the Rock itself remains unchanged. PIC: Pixabay/Wagim
And while the majesty of the Rock itself has not changed over the years, the variety of experiences on offered certainly has.
There are now more than 100 bookable tours, activities and experiences available, spanning cultural experiences and iconic outdoor attractions like the Field of Light, together with guided walks, stargazing, camel rides, Segways, cycling, and dining opportunities.
Voyages Tourism Australia says its recent research – in which it spoke to 250 past Ayers Rock Resort guests who had visited in the past two years – found most travellers didn’t realise how much there was to do until they arrived.
Nearly three-quarters (72%) of past guests said the destination offered more experiences than expected, while more than half (52%) said they would stay longer if planning their trip again.
Over two-thirds (68%) of past guests recommended first-time visitors spend at least four nights at Uluṟu to make the most of the destination; yet the average Ayers Rock Resort guest currently stays just 2.5 nights.
Ayers Rock Resort’s accommodation options range from a campground and lodge-style accommodation to self-contained apartments and three-, four- and five-star hotels.
When asked about the biggest mistakes travellers make when planning an Uluṟu trip, the top answers were:
Voyages Tourism Australia says, collectively, the findings point to one clear takeaway … visitors should plan for Uluṟu as a multi-day destination rather than a quick stopover.
“Many Australians still think of Uluṟu as a destination you can see in a day or two, but our guests consistently tell us they’ve underestimated both the scale of the landscape and the range of experiences on offer,” said Ana Sofia Ayala, Chief Marketing Officer at Voyages Tourism Australia. “Visitors aren’t coming just to tick Uluṟu off a bucket list … they’re looking for a deeper, more meaningful connection with the destination, and that takes time.”
Are you a Grey Nomad member yet? Click here to find out about the discounts, competitions and other benefits on offer.
