A small NSW town is making an audacious bid to turn itself into a tourism mecca by cashing in on the pulling power a Hollywood superstar.
Cowra in the state’s central west has launched a bizarre – but attention-grabbing – campaign to get Aussie actor Chris Hemsworth to the town, asking: ‘Where the bloody hell is he?’
The town’s Tourism Manager Glenn Daley came up with the idea when he saw Chris Hemsworth had become the ambassador of Lord Howe Island.
“I jumped on his Instagram page and saw how many hits he was getting on his photos and stuff and thought, well maybe he needs to come and see regional New South Wales,” Mr Daley said. “We’d love him to be an ambassador or patron of Cowra.”
The town has vowed to build a statue of the Thor actor if he agrees to visit … and plans have already been drawn up.
The monument would be called ‘The Big Chris’, standing 40 metres tall and 10 metres wide. Those behind the initiative say the statue would have ‘a beard like spun canola’.
So, could this thing actually happen?
“I think it’s a little bit of tongue in cheek and a little bit of fun,” said Mayor Bill West. “But the hands of welcome would be open if he chooses to come and see the wonderful delights of Cowra.”
Watch this space.