Esperance van park to get facelift as tourism surges

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The Esperance region is a grey nomad favourite
The Esperance region is a grey nomad favourite

An idyllic Esperance caravan park is to be given a major facelift … with local officials predicting it will keep tourism numbers in the region booming.

The Esperance Seafront Caravan Park will become known as the RAC Esperance Holiday Park once the motoring organisation has finished its major redevelopment, which will include a new pool, camp kitchen, and amenities block, as well as better service infrastructure and more accommodation options.

“The upgrades they plan to undertake are in line with council’s vision for the caravan park, and will see many exciting new developments that will result in an improved experience for park visitors with flow-on benefits to the whole community,” said Shire of Esperance chief executive, Matthew Scott. “It’s a very positive outcome for Esperance to see organisations such as the RAC identifying Esperance as a key part of their tourism offerings,”

Mr Scott said that the Shire envisaged that having the RAC involvement in town will result in increased visitation to Esperance.

The West Australian newspaper reports that the acquisition comes in the midst of a tourism boom, following the coastal town’s ‘busiest season ever’ last summer – where accommodation businesses reported their highest occupancy in a decade.

The park had been operated by Shire of Esperance the Shire since 2016. Esperance will be the ninth locale in the RAC’s portfolio, which includes holiday parks and resorts at tourist hotspots including Broome, Exmouth, Busselton and Karri Valley.

RAC Brand and Tourism executive general manager Tony Pickworth said the acquisition of the 4ha property built on the company’s plan to provide members quality accommodation in key tourism destinations around the State.

“Overlooking picturesque Esperance Bay, and only a short walk into the town centre, the park is perfectly located to provide the whole family with an extraordinary beach holiday experience,” he told the West Australian.

The latest snapshot from Tourism Research Australia showed people were flocking to the Esperance region, with a 40% increase in foreign visitors in the year to June — the largest increase in the State. There was also an increase in domestic visitors in that time frame, which splashed $678million during their stays.

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6 Responses to Esperance van park to get facelift as tourism surges

  1. They can face lift that place to the cows come home but unless they sit down and stop this rip off pricing why could any one afford to go there.

    Not just them but they are all in cohoots in this region….

  2. Have to agree with Peter re pricing – we stayed the Esperance Bay Holiday Park for 3 nights a few weeks ago – we then decided to say for an extra 4 days taking advantage of their stay 7 pay 6 – no way they said that deal only applies if you book the 7 straight up. Great way to treat customers

  3. Very poor facilities at present at this park and there is a busy road in front of park not really what I would call seafront

  4. Esperance is a substandard tourist town with the only shops open on Sundays are the sports shop and Dome Coffee Shop, regardless if there is a cruise ship in town. Caravan parks run on bore water and the facilities are not much chop ie filthy amenities and patched up windows in cabins. It is five hours drive from Esperance to Albany which is really worth a look. Thank goodness the beaches are pristine and untouched.

  5. if they think this will capture the retirees they have missed the mark big time

  6. It costs a lot to get to WA from the eastern states, & then to get ripped off when we get there is why we don’t go back

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