A new Tourism Australia campaign is encouraging grey nomads to embrace the opportunity to learn more about Aboriginal culture as they travel.
The message is that, as well as Happy Hours and spectacular sunsets, a trip around Australia offers caravanners and motorhomers the chance to visit remote communities, to witness cultural events, and to view ancient sites.
And, in a new video entitled ‘Aboriginal Australia: Our Country is waiting for you’ Tourism Australia emphasises that Indigenous tourism experiences are not only found in hot, dry and remote areas.
Developed in partnership with Austrade, the film features a diverse range of Indigenous activities, adventures and immersive cultural experiences which can be enjoyed in the Red Centre and Outback, lush rainforests and tropics, as well as in our cities and towns.
As well as grey nomads and other domestic travellers, Tourism Australia hopes the new film will encourage more international visitors to include Indigenous tourism experiences as part of their Australian holidays.
The film will be seen by an estimated 50 million people around the world in the next few weeks.