Big changes are afoot at a tiny village nestled on the banks of the Macalister River in Victoria’s scenic Gippsland region … and grey nomads are a key reason why.
The community of Licola, which largely consists of a store and a caravan park, is privately owned by the Lions Club and is popular with travellers heading out to Alpine National Park.
However, it has just been announced that the lease of the current shop manager will not be renewed and, from February next year, the General Store and the Licola Caravan Park will be fully managed by Lions Village Licola.
The decision has sparked some local backlash, particularly as van park guests can no longer pay an annual fee to leave their van year-round.
A scenic campsite, fresh mountain air, and no crowds ... what could be better?
However, Lions Village Licola insists it needs to shift focus to short-term tourist accommodation.
A spokesperson said there would also be a series of upgrades around town, including; new powered campsites; an upgraded amenities block; 24-hour fuel access; and an expanded General Store.
There will be big changes at the Genral Store.
“When upgrades are complete, we expect to offer around 40 dedicated powered tourist sites; this is nearly double the number currently available,” the spokesperson said. “These will be spaced out in our peaceful Macalister River side setting, surrounded by mountains, gum trees, and fresh air.”
Upgrades will begin in early 2026 and are expected to take six months to complete.
The Lions Club says it is committed to keeping rates affordable for travellers, especially those on the grey nomad trail.
“Grey nomads make up a big portion of our seasonal travellers, and we love having them in town,” said the spokesperson. “Their presence brings life to Licola and helps keep our small community ticking — whether it’s grabbing a coffee, fuelling up, visiting the amazing Victorian High Country, or popping into the store for supplies.”
Licola is surrounded by mountains and has no pub, limited mobile reception, and no big crowds.
“There’s just fresh mountain air, riverside camping, wildlife, stargazing, and proper peace and quiet,” said the Lions Club spokesperson. “It’s a little slice of old-school country magic.”
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We’ve been to Licola lots times over many years.
It’s a popular area for trail bikers & hard core 4×4 bogans
Holiday periods & weekends can be very noisy, similar to nearby Dargo.