Million dollar barra the bait … but will nomads bite?

Published: July 16, 2015

Grey nomads eager to boost their travel budget are being given the chance to get out their fishing rods and join the quest to land a million dollar barra!

As part of a unique campaign to draw more visitors to the Territory, Tourism NT is to tag and release 76 barramundi across fishing locations in the Top End with one having a $1 million prize tag and the remaining 75 having $10,000 cash prize tags.

The promotion is timed to influence travel to the Top End during the low season from October to February with anglers encouraged to travel at that time to enjoy the unique tourism experiences and spectacular landscapes the whole of the Territory has to offer.

“The Northern Territory has some of the best fishing in the world and the chance to catch the iconic Territory barramundi is one of fishing’s greatest challenges,” said NT Chief Minister Adam Giles. “Now that challenge comes with the potential of a one million dollar reward.”

The Amateur Fishermen’s Association of the NT worked with Tourism NT to ensure the competition complied with sustainable fishing and best practice tag and release fishing.

The competition will run from October 1, 2015 to February 29, 2016, and participants must register online at to compete.

The NT Government says that about 40,000 interstate visitors come to the Top End for fishing every year but it wants to encourage even more people to ‘stay, play and fish’.

  • Are you going to register to enter the million dollar barra competition? Do you fancy your chances? Have you experienced the NT in the ‘wet?’ Comment below to share your best barra memories.
1 Comment
Newest Most Voted
Inline Feedbacks
View all comments
johanna secreve
7 years ago

Last year I stayed with my family in Kununurra and went fishing. OMG I did not know the first one was a barra, big enough to put on the fire and share it around, no cutlery. Never has tasted fish so beautifull. hoping to go on my way in a couple of weeks, wish me luck, barra here i come. Yummmm


Subscribe To Our Newsletter

    Your Cart
    Your cart is emptyReturn to Shop