While there has certainly been increased consumer interest in overseas-made caravans in recent years, local manufacturers insist there are good reasons why Australian vans are still favoured by most.
Chinese-built caravans, in particular, have been a growing presence at caravans shows, and on the roads. However, Crusader Caravans says its data reveals that Australians are increasingly prioritising locally-made quality, durability and long-term value.
Crusader Caravans Founder, Serge Valentino, said the data reflected a clear behavioural shift among consumers, and ‘a real flight to quality’.
“Travellers are moving away from imports and towards Australian-manufactured brands that understand local conditions and deliver stronger long-term value for every dollar spent,” he said. “We recognise that it’s a difficult time for many Australians with ongoing cost pressures and fuel prices.”
Crusader has expanded production at its manufacturing facility in Victoria. PIC: Crusader Caravans
Crusader says that, over the past 12 months, it had recorded a 17% increase in website visitors, while its value-focused second brand, Dreamhaven, had seen a 400% surge in search interest within the last six months.
To meet this growing demand, Crusader says it has expanded production at its advanced manufacturing facility in Epping, Victoria.
“Our investment in Victorian manufacturing ensures we can manage lead times while maintaining the premium build quality our customers expect,” Mr Valentino said. “We’ve also focused on standardising high-value features.”
As an example, he cites the inclusion of Airbag Suspension as standard to its MY26 XCountry, Excalibur, Musketeer, and Gladiator CRV.
“Australians are becoming more informed and taking longer in their decision-making,” Mr Valentino said. “They want a caravan manufacturer who understands local market conditions, specialises in manufacturing as opposed to assembly, and can be trusted to deliver a high-quality caravan that will serve them for years to come.”
The Crusader data also highlights evolving buyer behaviour, which it says reveals that families and solo travellers emerging as key customer segments.
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