Following in the footsteps of iconic destinations such as Table Mountain in South Africa and Zabeel Park in Dubai, Charters Towers has just erected a massive ‘photo frame’ on Towers Hill near the town.
The local authority hopes the 2.5-metre high yellow steel frame will enable photographers and visitors to capture perfectly framed pictures of the Queensland town … and help spread the word about its tourist appeal.
The 700kg frame was installed using a crane, and the hope is it will help sell the region to more holidaymakers.
Visitors are being encouraged to share photos of the frame and use the hashtag ‘unearth our secrets’.
Councillor Julie Mathews said this was one of the initiatives from the Destination Management Plan.
“This frame is a unique way to encourage people to share photos of Charters Towers with their friends and family,” she said. “This will help to spread awareness and hopefully get people to consider coming to the Charters Towers region for their next holiday.”
Charters Towers Regional Council Mayor Frank Beveridge said he hoped the erection of the frame would be the first of a few improvements to the Towers Hill area.
“We recently released the plan after consulting with the community about what people would like to see there,” he said. “We will use this document to make the case to state and federal governments for grants to fund some of these projects.”
